The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Page: 337
Format: pdf
ISBN: 0749454776, 9780749454777
Publisher: Kogan Page

Strategic BrandBuilding: Building, Measuring And Managing Brand Equity. Investors know that the luxury goods market is a cyclical industry, but this time may be different. Fich N (2009), Brand Management of Luxury Goods: Understanding the Customer: Perception of Luxury, Spinger, Germany. To Jean-Noël Kapferer, one of the authorities for the marketing of luxury brands in Europe, it is most important for luxury brands to communicate with their consumers, e.g. To stay in touch with them and update them online and offline. Knockoff luxury goods are so readily available that some consumers don't realize they're purchasing illegal merchandise. Optimal Post Times For Your Social Media Marketing Strategy. We're lucky in We now have the luxury of putting out a post at the precise moment that it's most optimal. Basically it is essential for the brands to use the many possibilities The Luxury Strategy: Break The Rules of Marketing To Build Luxury Brands, London: Kogan Page, 2009. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. What are the optimal times to post on Facebook, Twitter, blogs and through email, as part an effective social media marketing strategy? Home · Contributors Finding peak times when you can be sure that your audience is tuning in will help make sure that your post is heard loud and clear.